Everybody's Doing It - So, where's your tattoo? The NYTimes checks in with Maryellen Needham, a creative director for American Rag, a vintage-design-inspired company created in partnership with the owner of Bloomingdales and Macy's, as she scouts for new models. And what has she found? "'No matter where we go, the kids are all tattooed. They have tattoos on their necks, all kinds of tribal stuff, dreadlocks,' and just as surprising, Ms. Needham added, that cheesiest emblem of 70's hedonism, pukka shells." Ah, the mainstream rebellion of getting inked and wearing a necklace. Hmm, could it have been The Gays who pioneered this now-tired trend?