Marketing Savvy - I mentioned my taste test of the new Coca-Cola C2 a few weeks ago. Well, now the Wall Street Journal helps shed some light on the target market for the product: NASCAR dads. That's right, C2 is sponsoring 8 NASCARS, and there's a fascinating rationale behind it. You see Diet Coke is considered feminine by many NASCAR dads (and others...hehe) and so when these gentlemen look to cut calories, they stop drinking cola altogether rather than switching to diet. The plan is to market C2 to these Real Men as a masculine alternative to the Real Thing.