Yes, It's Catchy

Sure, Apple dredges up an obscure indie tune from a hard-luck Swede-pop outfit for their iPod Shuffle TV ad then blankets the airwaves with it. But does that excuse having a two-year-old song turn up on corporate Top 40 radio as if it were new, or -- God help us -- appear as a Fresh video on VH1? Regardless, those guys seriously owe Steve Jobs for the break-through.

P.S. The lead singer's also pretty cute. Thanks, Steve! (Is it bad that I sometimes pick up a copy of Alt Press just to look at the band photos?)