Soft Cell - I've been reading conflicting reports this morning about Day One of cell phone number portability. The SF Chron reports that the rush never showed and that the shopping traffic was mute in San Francisco. Same stories out of Seattle and Detroit, there was no stampede for new phones. However, the AP version of the story paints it a different way, saying that switching users were driving "brisk business" to cellular retailers. I'm inclined to think that most people are distracted with holiday travel to be worried about changing their number on the very first day the options becomes available.