LUV to Washington

In a surprise announcement, Southwest Airlines revealed its newest destination: Washington Dulles. With the collapse of Independence Air, (and JetBlue ending nonstop SMF to IAD service!), perhaps SWA saw the opportunity to pounce. But Dulles isn't the easiest airport to access from the central core of DC, so I wonder exactly what segment of traveller Southwest hopes to entice. Perhaps we'll see that the strategy is similar to the one adopted by SWA in Denver, where the big tops of DIA are also quite distant from downtown. I'm not sure I would have any incentive to opt to fly into IAD instead of BWI on a cross-country flight, but we'll see if SWA's strategy works when flights begin this fall.