Not Your Kid's Happy Meal - Given the overt sex appeal of Mickey D's new "I'm Lovin' It" television ad campaign by DDB, it is clear the recently revamped McDonald's Corp. has ditched the kiddie market and is going grown-up. I mean, come on! Have you seen the one where the female office manager snacks on a chicken salad while hunky male clerks, co-workers and window washers flash by?
I guess toying with the idea of installing Wi-Fi Internet access is all part of the new adult appeal.
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