Taking the Culture War to the Airwaves - Today's PRI's Marketplace Morning Report covered the new front in the battle over same-sex marriage - general radio and TV advertising. This strikes me as a long overdue strategy to educate those Americans who are confused about gay marriage but who haven't yet been wooed by the siren song of the bigot brigade. With the President already using the bully pulpit to preach against us, it comes not a moment too soon. Using time-tested techniques, the HRC ads work hard to associate classic American values - family and fairness - with this new and mystifying (admittedly in some ways frightening) concept. The only question is whether any of our billionaire gay moguls will open their wallets enough to fund the blitz we need to actually make a difference on this subject.