Friday, October 10

Wall Street Blogables from Jamie - Ben, the Nielsen TV ratings people appear to be missing you from their count. The WSJ reports that the six major broadcast networks have experienced a "surprising" 12% drop in viewership in the critical 18-to-34 age group for the new fall television season. The article goes on to discuss the graying of network prime time. I was shocked at the median age of viewers: the typical Must See TV viewer is 46.2 years old! ABC actually clocks in at a relative spritely 43.6 years old, while CBS continues to be the favorite among the Matlock crowd with a median of 53.8 years.

In other WSJ news, the paper takes a look at waiting list retailing, a phenomenon that's growing more common at even relatively down-market stores like Banana Republic. Apparently, offering limited supplies of even heavily marketed product is deliberate as "retailers and makers drum up interest for certain fashions -- then make a point of keeping production low." Still, it's hard to see how a big chain makes more money (that's the point, right?) from having less inventory. No wonder Gap, Inc. is still in a tailspin.