Monday, July 28

Day Trades - Further proving that California trends spread east, the NY Times profiles Trader Joe's, in a followup to their in-depth report on Two-Buck Chuck. Trader Joe's has been a southern CA "secret" for many years. Valley humorist Sandra Tsing Loh has written extensively on feeling "authentic" by buying high-end but low-priced cheese and wine at Trader Joe's. With publicity like this, seems like the secret is out... but now, can Trader Joe's compete in the big leagues with Whole Foods without offering a full-service deli?