Friday, July 26

Madison Avenue Flash - TiVo, Ivy League universities... while we're on the subject of technology and advertising, here's an article on one advertiser's successful use of pop-under ads. Apparently, Orbitz learned from X10.com's mistakes and is seeing consumer click-through. I have to say their ads do tend to grate my nerves a bit less, but that hasn't slowed the popularity of anti-pop-under software. Do any of those programs work? I find they usually interfere with the proper functioning of websites that use window-opening javascript to display content.