A Big Fat Goodbye to Kirstie - Finally, those Thom Fillicia ads for Pier 1 are premiering. And that gives the NY Times the perfect entree to delve into the world of gay celebrity spokesmodels.
One of these spokesmodels includes Thom's useless Queer Eye peer Jai Rodriguez. One marketing executive said about Jai's participating in a campaign for mints: "It doesn't matter if he's gay or not. We looked at who we could use as a lifestyle spokesperson, and he's fabulous." So being gay doesnt matter, but fabulousness does. The two aren't interchangable?
Fabulousness must count for a lot, because even though gay marriage is a very contentious issue, the "gay identity is now at a level in the popular culture that it can be accessed for this role in ads aimed at the general market, especially showing gays as trend-setters and arbiters of taste." So, listen to our recommendations on what to eat, what to wear and what to buy and what to do, but marriage is a sacred institution between a one man and Britney Spears in Vegas.
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