MTV meets Home Design - I couldn't manage a visit to CB2 while I was in Chicago over Christmas, but I saw the billboards. Now the Washington Post has a piece about the newest home furnishings trend -- a Crate & Barrel spin-off catering to us now-circa-30 Gen X'ers. Nice to think we're still relevant in that most important of ways -- as a marketing demographic. Looks like I fit in perfectly as "the core CB2 shopper":

• Urban professional, age 25 to 40, on the cusp of peak earning years.

• More likely to live in a loft, apartment or townhouse than a house in the suburbs.

• Skeptical, impatient and highly mobile.

• Known for spur-of-the-moment purchases, devoted to techno gadgetry.

• Likes trends, but not gimmicks.

• Gravitates to the cool and casual.

Interesting that this new Target "Swell" line has the same pitch. Wonder how West Elm is doing?