Tuesday, January 7

Networking for Success - The NY Times reports on how The WB built a financially successful television network, by appealing to selective demographics instead of trying to attract the greatest number of eyeballs. I've got to wonder how many gay male fans overlap with that female 12-34 demo, since so many gayboys are fans of shows like Smallville and Charmed. Maybe Outlet will take a cue from the WB playbook and put on shows that appeal to gays that aren't necessarily ALL about homo life.