Rejoice! - Yes, Friends is returning for a 10th season, even though it will be a loss leader for NBC. The hope is to build the bench strength of existing shows and launch other reliable franchises that can keep the powerhouse NBC Thursday night from going the way of the dodo. And, these enormous sums of money are without the stars getting a raise from their $1M a week paydays! Let's see how much longer they can keep CBS's Survivor-CSI combo at bay.